The number you use for your business is a key component of your brand image. It can be an opportunity to communicate your unique selling point (USP) or a simple way for your clients to remember you. A memorable phone number can improve customer service, boost brand recognition and make it easier for customers to find you. It also enables you to customize your caller ID.
Make it Easy to Remember
There are many decisions to make when starting your own business. Some are exciting, others not so much (but still important). One of those less-exciting but vital decisions is what to do with your business phone number. Memorable phone numbers for business use can help your business stand out in a crowded marketplace and boost brand recognition. It also makes it easier for customers and prospects to remember how to contact you. To make a memorable phone number, try using words that are easy to spell and relate to your business. For example, a pizza or food delivery business can use a phone number like 1-800-PIZZA-NOW, or a home services business can use a memorable number such as 1-800-RENT-UC or 1-800-HOME-123. Another way to make a memorable phone number is by using letters that create patterns on a keyboard, such as those that form a square or circle. Consumers have been shown to remember information that is repeated or included in a way, especially when the data is simple and related to something they already know.
Make it Easy to Dial
As a business owner, you need to be able to quickly and easily recall your phone number. A memorable phone number (a golden or vanity number) enhances brand recognition and helps potential customers and clients remember your company’s details. The best examples of these numbers use clever sequences, easy-to-remember digits or have some relevance to the business itself. Providers have a unique telephone number that reflects their brand and is accompanied by a catchy jingle. People often believe choosing a memorable UK phone number will be expensive, but this isn’t necessarily true. Some offer a range of unique numbers at affordable rates, meaning you can recoup the set-up and running costs in the extra custom they drive for your business. You can find our full selection of memorable numbers here. You can also use our search tool to filter by the type of number you want.
Make it Easy to Forward
Incorporate a memorable number into your advertising to increase brand recall and boost call volume. Choose a vanity phone number that matches your business name or includes keywords relevant to your business, such as 1-800 FLOWERS for florists or 1-800-MATTRESS for mattress stores. This will inspire customers to remember your business and encourage them to contact you rather than a competitor. Vanity numbers are easy for customers to remember and can be used by any business, big or small. They are also simple to forward to any device so employees can answer calls on the go. They offer a great way to separate work and personal calls for increased productivity and help build customer trust.
Make it Easy to Remember Your Business Name
Incorporating your business name into a phone number is an easy way to help customers recall the company. This also helps build brand recognition and is useful when running marketing campaigns. A memorable business name makes it easier for customers to share with friends and family, which can help drive new business. Avoid phony spellings that will confuse and distract your customers. Mixing up letters in words like “K” or “Q” will make it difficult to spell and hard for customers to find online. A business name spelled incorrectly will also make it harder for customers to search for you, and they may end up landing on a competitor’s website. Choose a name that speaks to your customer base and business values. This will communicate your unique selling proposition to potential customers and help you stand out. For example, a marketing agency named “Blue” might be easy to remember, but it wouldn’t tell people what the company offers or how they are different from other marketers.
